2024 Super Bowl.

In a world full of imitators, being icon can be tough.

We wheeled them all out, along with Hollywood’s most impersonated man, to launch the BMW i5 at the Super Bowl in 2024.

Results: Site share for the i5 increased 806%, while the 5 series overall saw a 246% increase, all leading to record sales numbers for BMW in 2024.

#1 New York Times, #1 Esquire, #1 iSpot, #7 USA Today AdMeter. And favorite on almost every other “best of” list you could find.