The biggest contextual OOH campaign ever written.
Handrails in New York’s subway have twice the US Department of Health’s safe limit for dangerous bacteria. And that’s just the handrails.
To raise awareness for One Medical – a network of doctor’s offices – we used posters, weather-responsive digital OOH, and geo-targeted social to label as many unique things we could find that could make you sick in LA and New York City. We worked hard, and so did the campaign—
Results: new online visits increased by 69%, flu shots at One Medical during the campaign went up by 100%.
