I've been trusted to lead creative work together with some of the world’s most iconic brands.

My calculated approach to creativity leads to work that always works, whether in TV, social, activations, experiences, or brand partnerships. I'm a copywriter by trade but always sought bigger creative challenges, and now often operate in hybrid roles that blend creative direction with strategy, design, and production.

I believe that craft is everything, so I am driven to sweat the details and make every nuance noticed, in collaboration with cross-functional teams and C-suite stakeholders, and creative teams I lead to make work that people genuinely feel. Whether that’s helping BMW USA hit record YoY growth, turning Smithsonian exhibits into messages of optimism for 2M+ visitors, or raising $20K for Ukrainian civilian aid through a self-initiated and funded creative project. Let’s make something that works.

Brands I’ve worked with:

2018–Current
Goodby Silverstein & Partners, San Francisco.
Creative Director.
BMW, Doritos, Truly, Smithsonian Museum, Frito Lay, One Medical.

2017–2018
DDB, Auckland.
Senior Copywriter.
Trademe, BMW, McDonald’s, Harrison Grierson.

2015–2017
Colenso BBDO, Auckland.
Copywriter.
Whiskas, Mars, Frucor, Bank of New Zealand. 

2013–2015
Naked Communications, Melbourne.
Copywriter.
Melbourne Fire Brigade, Renault, 

2012–2013
TBWA, New Zealand.
Copywriter.

2011–2012
Special Group, New Zealand. 
Copywriter.