I've been trusted to make creative work together with some of the world’s most iconic brands.

My work spans from social content to activations, TV, partnerships, and events. I'm a copywriter by trade, but creative first and foremost, allowing me to wear hats that span everything from communication and media strategy, to music director, art director and designer.

I believe that craft is everything, so I am forced to sweat the details in collaboration with cross-functional teams and C-suite stakeholders, and the creative teams under my guidance. As a result my work has been awarded at every major show, and achieved measurable business results from record sales increases, to huge upticks in brand awareness and recall, and even just making millions of Smithsonian visitors feel more positive about the future.

In the last three years as Creative Director across brand and experiential for BMW USA, I have helped achieve record annual sales growth (avg. 9% YoY) with the stewardship of an annual $15MM+ production budget.

Brands I’ve worked with:

2018–Current
Goodby Silverstein & Partners, San Francisco.
Creative Director.
BMW, Frito Lay, Truly, Smithsonian Museum, Rold Gold, One Medical.

2017–2018
DDB, Auckland.
Senior Copywriter.
Trademe, BMW, McDonald’s, Harrison Grierson.

2015–2017
Colenso BBDO, Auckland.
Copywriter.
Whiskas, Mars, Frucor, Bank of New Zealand. 

2013–2015
Naked Communications, Melbourne.
Copywriter.
Melbourne Fire Brigade, Renault, 

2012–2013
TBWA, New Zealand.
Copywriter.

2011–2012
Special Group, New Zealand. 
Copywriter.